Accessible Design & Communications
74% of UK adults feel overwhelmed or unable to cope.
When your audience is stressed, vulnerable, or navigating complex systems, accessible communications are critical. Your materials either help people access support or create barriers that stop them trying.
Latest case study
Case study: creating accessible, translation-ready debt advice for Citizens Advice Southampton. Clear, calm resources designed for people who need them most.
What we can create together
Booklets, brochures and guides
Housing support, debt advice, SEND guidance, benefits, energy efficiency, damp and mould.
Surveys and service information
Listening. Then explaining what is available, how to access it, and what to expect
Event & campaign materials
Leaflets, posters, digital assets for diverse audiences
Easy-read documents
Symbol-supported text and simplified layouts for learning disabilities or cognitive challenges
The problem
Audience Challenges
Most advisory materials are written for people who are calm, confident, and well-resourced. The people who need them most are often:
- Stressed or overwhelmed
- Dealing with crisis or uncertainty
- Managing low literacy or cognitive load
Inaccessible Content
Dense layouts, complex language, and jargon create friction. The result is:
- People cannot access the support they need
- Teams spend time explaining what should be clear
- Vulnerable people fall through the gaps
“Polly balanced accuracy and sensitivity in a way that was especially valuable for people experiencing serious financial stress.”
Get a Brand Guideline Accessibility Audit
I audit guidelines for contrast, readability, jargon, and overcomplicated layouts. You receive a detailed feedback document showing what is blocking accessibility and how to fix it.
Includes practical recommendations for improving accessibility, readability, and usability.
How we can work together
Flexible Retainer Support
2-6 days per month.
Strategic oversight + hands-on execution. Scale up when you need more support, dial back when things are quieter. No rigid contracts.
Project/Campaign Work
As and when you need extra support
Need some support for a project or campaign?
Drop me an email or click here to complete a no obligation brief.